Run For
Your Money

I was tasked with creating the event lockup for PUMA’s Run for your money activation - an in-store challenge at Puma Chadstone store where customers attempted to stop a treadmill at exactly 250m to win “Puma Cash.” Alongside the lockup, I developed campaign graphics designed to draw attention and attract people into the store. 

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The visual concept centred on merging two key elements of the activation: the treadmill’s stop button and the coin-like puma token for winning. This led to a bold, circular graphic motif that communicated both action and incentive at a glance. To further amplify visibility, I produced a series of animated videos, crafted specifically to be eye-catching for those passing through the busy retail environment.

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The multi-day activation was well received, with customers describing the challenge as engaging and fun. The event successfully brought increased attention to the Chadstone store and produced multiple winners each day.

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The "Puma Run for Your Money" was an in-store promotion at the Puma Chadstone store. As part of the promotion, customers can participate by running on a treadmill to a specific mark (distance) to win a prize.