Nedd's
Milk

Year

July 2022-23-24

After his record-breaking run, Nedd Brockmann launched Nedd’s Milk, his first consumer product. I was tasked with creating the full brand identity and visual system, along with billboards, campaign posters, mobile store assets, and social media materials. The aim was to build a bold, distinctly Australian brand that felt true to Nedd’s personality.

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To ensure consistency with Nedd’s previous campaigns, I used the same typeface featured during his Record Run and paired it with an outback-inspired colour palette. This combination created a look that was instantly recognizable and authentically “Nedd.” Deliverables included the logo system, key visuals, campaign rollouts, mobile store layouts, social assets, and comprehensive brand guidelines.

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The launch reached a wide audience through Nedd’s strong following and quickly sold out in stores nationwide. Growing demand has led to expanded distribution, with major retailers such as Ampol and Woolworths now stocking both the Choccy Milk and Iced Coffee.

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Nedd's Milk is a brand founded by Nedd Brockmann, known for its "TASTES GOOD. DOES GOOD." philosophy, which donates a portion of its profits to help the homeless. The business sells flavored milks, such as "Choccy Milk" and "Iced Coffee," made with farm-fresh milk from Australia's Fleurieu Peninsula and Adelaide Hills, and is widely available in supermarkets like Woolworths, Coles, and other stores.