5th Quarter
Camps

I was briefed to design the 2024 AFLPA footy card series, showcasing over 27 players and their season statistics. The goal was to create a fresh visual look that felt premium, collectible, and distinct from previous years.

​

I developed a retro-inspired football mascot that embodied enthusiasm and playfulness, capturing the spirit of junior footy. The character design focused on friendly expression and movement; forming the foundation for the visual identity to be rolled out across the camps.

​

5th Quarter mascot logo was a huge success amongst the kids and coaches, with the character being coined ‘Ollie’ by the kids and ideas have sparked for more characters to be developed in the future.he

​

​

​

5th Quarter Camps is an Australian Rules Football (AFL) training company founded by AFL players Toby Greene and Isaac Heeney that runs camps and clinics for children aged 5-15 to improve their skills and love for the game. The business partners with companies like Harvey Norman and Sherrin to provide branded merchandise, and it aims to provide greater access to the sport in northern states, including NSW and Queensland. Camps focus on skill development through drills and incorporate breaks for participants to socialize and refuel. 

​